“Networking is an investment in your business. It takes time, and when done correctly, yields great results for years to come.” Consulting across Brand Design, Strategic Communications, and Crisis Leadership.
As part of a six-person strategic team, conducted deep target audience analysis, patient journey mapping, and external communications recommendations to enhance community trust and clinical outreach for the University of Utah Health Network.
Executed primary consumer surveys and competitor benchmarking to evaluate brand strength, pricing sensitivity, and retail shelf presence. Developed a holistic market positioning and integrated marketing communication strategy for nationwide expansion.
Conducted an organizational communication audit for a newly established medical facility. Evaluated structural hierarchies, cultural dynamics, and interdepartmental workflows, designing an internal communication framework to streamline clinical handoffs.
Conducted quantitative surveys and stakeholder interviews across Utah's outdoor climbing community. Formulated comprehensive brand positioning recommendations to drive membership growth, corporate sponsorships, and environmental stewardship.
Partnered with executive leadership at Interform (a premier printing and branding firm in Centerville, Utah) to perform vulnerability audits, identify high-risk operational disruption scenarios, and develop an actionable crisis communications playbook.
Engineered an end-to-end B2B marketing and client acquisition plan for a Montana-based forensic fire investigation consultancy, targeting insurance carriers, legal firms, and municipal fire authorities across the Western United States.
